英语热词：跑步人群催生的“跑步经济”

跑步的人群主要消费群体:跑步鞋和赛事活动。此外,他们将在服装、配饰、书籍、杂志、教练、特殊食品和其他方面的支出。随着跑步人群逐渐壮大，跑步的消费经济也随之发展起来。

Runners are always going to need shoes and they are always going to be looking for races. It has always been thus, and will continue to be so. Both of these markets have matured during the past 30 or more years, but if history is any guide, are nowhere near saturation, because shoes will continue to wear out (quickly!) and events are even more disposable.

跑步的人总是需要买鞋，他们也一直都会找一些赛事去参与。这种情况过去如此，未来也是一样。跑步装备和赛事的市场在过去30多年间日趋成熟，但还远远没有达到饱和的状态，因为跑鞋总会穿破（真的很快会破），而赛事总是办完一个还有另一个。

In addition, as fast as consumers leave the sport, new ones appear. The growth in running, particularly in running in organized events, has increased in recent years beyond the expectations of even the most wildly optimistic manufacturers, retailers and event managers.

而且，虽然不断有人离开跑步运动，但新的人群在不断加入。跑步运动的普及，尤其是跑步赛事在最近几年增长的规模远远超出了所有运动产品生产商、零售商和赛事组织者的预期。

Runners have shown a strong desire to participate in certain events, regardless of the entry fees. In economic terms, demand has outweighed supply, at least as it applies to some big-ticket events, the key word being "event." A distinction must be drawn between a "race" and an "event." The former offers participants primarily the competition itself, while the latter is certified entertainment, with corporate sponsorship, high quality food and drinks, music, cheering spectators, big crowds and inevitability—high entry fees.

跑步爱好者有一个坚强的意志持续参与一些这样的活动,不会关注报名费的价格。在经济学中,这就是所谓的供应需求,至少在一些重大比赛中,它是这样一个情况。这里的关键词是“event”。我们要搞清楚race（比赛）和event（活动）的区别。比赛是一个让你跟大伙一起竟比的活动，而（赛事）活动是经过登记认证的娱乐活动，有集团赞助，优质的饮食，音乐，啦啦队，大批观众，当然，还有高昂的报名费。